Heatmaps

🔥 Module: Heatmaps

📍 Access:

After logging into UStat, navigate via left sidebar → [Heatmaps].

🧩 Functionality: 

Visualizes user click density across webpages through color-coded interaction maps. Enables:

• Identification of engagement hotspots

• Optimization of layout/conversion elements

• Validation of UX design effectiveness

📄 Page Structure:

1. Monitored Pages List

   • Displays all tracked URLs

   • Add New Page:

   • Click [+ Add] button
     Enter target URL + optional notes
     Submit → Data collection initiates immediately

2. Heatmap Visualization

   • Click Heatmap Mode:

   • 🔴 Red Zones: High click concentration

     🟡 Yellow Zones: Medium engagement

     🟢 Green Zones: Low interaction

   • Time Range Selector:
     Compare hourly/daily/weekly patterns;
     Minimum recommended: 24-hour samples.

✅ Best Practices

• Prioritize conversion funnels:
  Homepages, Registration flows, Checkout processes.

• Element Performance Audit:
  Verify CTA button visibility；Assess navigation menu effectiveness； Evaluate banner/ad engagement.

• Correlation Analysis:
  Combine with Event Analytics for user behavior context.

• Implementation Tips:
  Allow ≥24h data collection before analysis; Compare pre/post-design change heatmaps, Track seasonal variations (e.g., campaign periods)