Trend Analysis

📊 Module: Trend Analysis

📍 Access:

After logging into UStat and selecting a website, navigate via left sidebar → [Trend Analysis].

🧩 Functionality:

Deep-dive into traffic patterns across time periods, user segments, and device types to uncover behavioral insights.
Essential for identifying:

• Peak/off-peak traffic hours
• Behavioral differences between new vs. returning visitors
• Desktop vs. mobile usage preferences

📄 Page Structure:

1. Trend Charts (Top)

• Default view: Today's PV, UV, IP, and SV trends
• Metric toggles: Compare combinations of:

• Page Views (PV)
• Unique Visitors (UV)
• Unique IPs
• Sessions (SV)

• Time filters:

• Today/Yesterday, This/Last Week, This/Last Month, Last 7/30 Days, Custom Range

🕒 Granular views (hourly/daily/weekly) reveal traffic patterns like usage spikes or holiday fluctuations.

2. Segment Filters

• Visitor Type: New vs. Returning visitors
• Device Type: Desktop vs. Mobile
• Charts update dynamically when filters are applied

📌 New Visitor = First-time user | Returning Visitor = Repeat user,

3. Detailed Trend Table (Bottom)

• Expandable dimension-specific trend comparisons:

• Referral Domains / External Links / Internal Navigation
• Top Pages / Domains / Entry Pages
• Browsers / OS / Devices / Screen Resolutions
• Visitor Type (New/Returning) & Device Type (Desktop/Mobile)
• Geographic Distribution (National/Global)

⚙️ Interactive Controls:

• Multi-dimension chart overlays
• Real-time segment switching
• Expandable/collapsible detail tables

✅ Best Practices:

• Post-update monitoring: Track traffic impact after content/feature releases
• Retention analysis: Compare new vs. returning visitor trends to measure stickiness
• Mobile optimization: If mobile trends rise, enhance responsive design
• Anomaly investigation: For sudden traffic spikes/drops in referral channels, cross-check with Source Analysis