Visit Analysis

📊 Module:Visit Analysis

📍 Access:

After logging into UStat and selecting a website, navigate via left sidebar → [Visit Analysis].

🧩 Functionality:

Analyzes page-level engagement patterns to identify: Most popular content Highest-converting entry points
Subdomain performance Essential for content optimization, navigation design, and landing page evaluation.

📄 Page Structure:

Time Range Selector (Top)

Filters: Today/Yesterday, This/Last Week, This/Last Month, Last 7/30 Days, Custom Range

Core Data Tables

① Top Pages

Most-visited URLs (e.g., /product/123.html) (e.g., /product/123.html)）
Metrics per page:

Page Views (PV)
Referral Sources
External Links
Internal Navigation Paths

🔍 Identifies content hotspots and user interest zones

② Domain Performance

Traffic comparison across subdomains (e.g., www.ustat.com vs. data.ustat.com) Key metrics: Session Distribution Bounce Rate by Domain

🌐 Crucial for multi-site/multi-language strategy

③ Landing Pages

First-viewed pages during site entry
Evaluates:
Conversion potential;
Engagement quality (correlate with bounce rate)

📘Key Terminology:

Top Pages: All visited pages (regardless of entry point)
Landing Pages: Initial entry pages
Domain Performance: Aggregate traffic per subdomain

⚙️ Interactive Controls:

Cross-reference with Source Analysis for channel attribution
Export domain/page-specific reports

✅ Best Practices:

High PV + High Bounce? Optimize content/load speed
Critical Pages: Monitor landing page performance for key funnels (e.g., sign-up/product pages)
Subdomain Alerts: Investigate traffic spikes/drops with IP Details or Spider Analysis; Entry-Exit Correlation: Pair landing pages with exit rates to identify friction points