📊 Core Traffic Metrics
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Metric Name
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Definition
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Page Views (PV)
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Total number of times a webpage is loaded. Refreshing or reopening the page counts as a new view. Measures page exposure popularity.
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Unique Visitors (UV)
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Number of distinct users visiting a website, typically identified via cookies or unique IDs. Measures audience reach.
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Unique IP Count
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Number of distinct IP addresses accessing the site per day. Estimates user traffic across network environments and helps evaluate regional distribution.
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Session Views (SV)
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A continuous visit to the website. All interactions from entry to exit count as one session.
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Bounce Rate
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Percentage of visits where users leave after viewing only one page. Higher rates may indicate irrelevant content or poor engagement.
Calculation: (Single-page exits ÷ Total entries) × 100%
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Average Session Duration
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Average time users spend per session. Reflects content engagement and stickiness.
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Metric Name
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Definition
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Referral Domain
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Source URL before visiting your site (e.g., search engines, social platforms, external links).
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Entry Page
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First page users land on. Identifies top entry points.
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Top Pages
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Most frequently visited pages. Highlights popular content.
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Internal Navigation
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User jumps between pages via in-site links. Measures internal guidance effectiveness.
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External Links
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Third-party links directing traffic to your site. Evaluates referral quality.
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Metric Name
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Definition
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Device Type
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User device category: Desktop (PC), Mobile (Phone/Tablet).
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Operating System
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Device OS (e.g., Windows, iOS, Android).
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Browser
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Browser used (e.g., Chrome, Safari, Edge).
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Screen Resolution
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User's display dimensions (e.g., 1920x1080). Guides responsive design.
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System Language
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Device's default language. Identifies localization preferences.
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Metric Name
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Definition
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Geolocation
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Geographic distribution of visitors (country/region) based on IP. Supports regional strategy.
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ISP
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User's internet service provider (e.g., China Mobile, China Telecom, China Unicom).
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New & Returning Visitors
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New: First-time users. Returning: Repeat users. Ratio indicates retention and acquisition effectiveness.
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Metric Name
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Definition
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Search Engine Traffic
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Volume from search engines (e.g., Baidu, Google).
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Keywords
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Search terms driving traffic to your site. Optimizes SEO strategy.
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Spider/Crawler Activity
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Records of search engine bots crawling your site. Monitors indexing and detects abnormal traffic.
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Metric Name
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Definition
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Heatmaps
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Visualizes user clicks/scrolls on pages. Reveals interaction hotspots and behavior paths.
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Event Tracking
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Logs user actions (e.g., button clicks, video plays, form submissions).
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