Visitor Analysis

📊 Module: Visitor Analysis

📍 Access:

After logging into UStat and selecting a website, navigate via left sidebar → [Visitor Analysis].


🧩 Functionality:

Analyzes visitor composition across dimensions like devices, OS, geolocation, and ISPs.

Enables:

  • Cross-device optimization (mobile vs. desktop)
  • Regional campaign decisions
  • Browser compatibility testing
  • Audience profiling

📄 Page Structure:

  1. Time Filter (Top)
    • Presets: Today/Yesterday, This/Last Week, This/Last Month, Last 7/30 Days, Custom Range
    • All charts auto-update with selection
  1. Visitor Attribute Dashboards

              ① Visitor Count

    • Today's unique visitors

              New vs. Returning Visitors

    • Ratio of first-time vs. repeat users
               Measures audience retention & content stickiness

 

              ③ Device Types

    • Desktop (PC/laptop) vs. Mobile (phone/tablet) split
               Prioritize mobile UX when dominant

 

              ④ Browser Types

    • Chrome, Safari, Edge, Firefox, etc.
               Test compatibility issues

 

              ⑤ Operating Systems

    • Windows, macOS, Android, iOS distribution

              🖥️ Guides technical adaptation

              ⑥ Screen Resolutions

    • Display dimensions (e.g., 1920x1080, 1366x768) 

              🧭 Optimize responsive layouts

              ⑦ System Languages

    • Browser/OS defaults (zh-CN, en-US, ja-JP)

              🌍 Supports multilingual strategy

              ⑧ ISPs

    • Network providers (China Telecom, China Mobile, etc.)

              🌐 Diagnose network issues

              ⑨ Regional Distribution - China

    • Province-level heatmap.

              ⑩ Regional Distribution - Global

    • Country-level traffic percentages

📘 Key Terminology:

  • Returning Visitor: Previously visited users
  • Device Type: Access hardware category
  • Screen Resolution: Display pixel dimensions
  • System Language: Localization indicator System Language: Localization indicator

⚙️ Interactive Controls:

  • Hover charts for %/count values
  • Cross-filter with Trend Analysis for historical patterns

Best Practices:

  • Mobile-Dominant Traffic? Optimize load speed & touch interactions
  • High Bounce Rate on Specific Browsers? Audit compatibility
  • Regional Traffic Surges? Deploy CDNs or localized campaigns
  • Multilingual Users Detected? Implement auto-redirects or translated content