Data Comparison

📊 Module: Data Comparison

📍 Access:

After logging into UStat and selecting a website, navigate via left sidebar → [Data Comparison].

🧩 Functionality:

Compare traffic patterns across time periods to analyze growth trends and identify fluctuation causes. 。
Essential for: Campaign performance evaluation, Monthly/quarterly reporting, Pre/post-website redesign validation

📄 Page Structure:

1. Core Metrics Cards (Top)
   Displays today's key data (identical to Overview):

• Page Views (PV)
• Unique IPs
• Unique Visitors (UV)
• Sessions (SV)
• Bounce Rate
• Avg. Session Duration

🔍 Session = Continuous visit from site entry to exit (may include multiple pageviews).

2. Trend Comparison Charts

• Default view: Daily trend overlays
• Comparison modes:

• Period-over-Period (e.g., This Week vs. Last Week)
• Year-over-Year (e.g., July 2025 vs. July 2024)

• Toggle metrics: PV, UV, SV, etc.

📈 Ideal for spotting short-term anomalies and long-term growth patterns.

3. Multi-Dimensional Comparison Table (Bottom)
   Detailed period comparisons across dimensions (click to expand):

• Referral Domains / External Links / Internal Navigation
• Top Pages / Domains / Entry Pages
• New vs. Returning Visitors
• Browsers / OS / Screen Resolutions / Devices
• System Languages / ISPs
• Geographic Distribution (China Map + Global List)

⚙️ Interactive Controls:

• Time filters:

• Today/Yesterday, This/Last Week, This/Last Month, Last 7/30 Days, Custom

• Chart toggles: YoY/PoP comparison
• Drill-down: Click any dimension for detailed breakdowns

✅ Best Practices:

• Post-campaign/launch: Verify traffic lift
• Diagnose changes: Use Referral + Page comparisons to pinpoint growth/decline drivers
• Behavior shifts: When bounce rate/duration fluctuates, cross-check with Trend Analysis & Heatmaps