How to use Baidu mobile statistics? Quick start guide for beginners

for mobile end operators, accurate user data is the core basis for optimizing operation strategies. Baidu Mobile Statistics, as a professional mobile end data statistics tool, can provide comprehensive user behavior, retention and conversion data support for mobile end carriers such as APP and Mini Program. However, when many newbies first come into contact, they will not know where to start due to complicated functions. This article will sort out the complete operation path of Baidu Mobile Statistics for newbies from account building to data application, and help everyone get started quickly and play the value of tools.

1. How to complete the initial configuration of Baidu Mobile Statistics?

want to use the functions of Baidu mobile statistics, the first step needs to complete the basic configuration of the account and the project, which is the premise of subsequent data acquisition.

1, register and log in to Baidu Mobile Statistics account

open the official website of Baidu Mobile Statistics and log in directly with Baidu account. If there is no Baidu account, you can quickly register through the mobile phone number. After logging in, enter the management background, the system will guide the completion of real-name authentication, fill in the enterprise or personal information according to the prompts and submit the review. After the review, you can create a project.

2, create mobile end project and get statistics code

click the Create Project button in the background, select the corresponding carrier type, such as APP, Mini Program, H5 page, etc., fill in the project name, platform type, application package name and other basic information and submit. The system will automatically generate an exclusive statistical code or SDK download link. The APP side needs to integrate the SDK into the application code. The Mini Program and H5 pages directly copy the code and embed it in the corresponding position, and wait for data synchronization after completion.

two, Baidu mobile statistics core data how to view?

complete the initial configuration, Baidu mobile statistics will automatically collect mobile end data, novice needs to master the core data module view, quickly obtain key information.

1, view the user basic data module

enter the overview page of Baidu Mobile Statistics, you will first see the basic user data, including DAU, new users, user retention rate and other core indicators. Click the details button next to each indicator to view the data change curve of different time dimensions, such as by day, week, month to view the fluctuation of new users, and to filter user data of different channels to understand the customer acquisition effect of each channel.

2 View user behavior path data

in the behavior analysis module, you can view the complete behavior path of the user on the mobile terminal, including the entrance of the user entering the page, the length of stay, the order of jumping to the page and other data. Through the path analysis function of Baidu Mobile Statistics, you can intuitively see the whole process of the user from entering to leaving, quickly find the key nodes of user churn, and provide a basis for subsequent optimization of the page layout.

three, Baidu mobile statistics how to achieve custom statistics?

In addition to the system's default statistical indicators, Baidu Mobile Statistics also supports custom statistical functions to meet the personalized demands for data of different operating scenarios.

1 Set custom event statistics

the event analysis module of Baidu Mobile Statistics, click the Add custom event button, set the event name, event type, such as button click, page share, etc., and add event parameters, such as the user level of the click button, the content type shared, etc. After completing the configuration, embed the corresponding event code in the application or page, you can collect custom event data and count the specific behavior of the user.

2 Create custom reports

If the default report of the system cannot meet the data viewing needs, you can use the custom report function of Baidu Mobile Statistics. Select the indicator dimensions that need to be counted, such as user region, device type, retention rate, etc., set the time period and data display method of the report, generate a custom report, and export the report to Excel format for subsequent data analytics and reporting.

IV. How to use Baidu mobile statistics to optimize operations?

the ultimate value of Baidu Mobile Statistics is to guide operational optimization through data, and beginners need to learn to turn data into executable operational strategies.

1 Optimize customer acquisition based on user retention data

check the user retention rate of different channels through Baidu mobile statistics. If the day 7 day retention rate of a channel is much lower than the average level, it indicates that the user accuracy of the channel is insufficient, and the budget of the channel can be reduced. At the same time, analyze the behavioral characteristics of retained users, design operation activities for the common behavior of high retained users, and improve the overall user retention effect.

2 Optimize product experience based on behavioral data

with the help of Baidu mobile statistics user behavior path data, found that the user frequent loss of pages or function points, such as a page bounce rate is too high, may be slow page loading speed or cumbersome operation process caused by targeted optimization page loading speed, simplify the operation steps; if the user in the payment process loss, can optimize the payment process or increase the payment method, improve the conversion success rate.

sum up, Baidu Mobile Statistics' hands-on operation forms a complete closed loop from initial configuration, data viewing, to custom statistics and operation optimization. Novices only need to complete the basic configuration according to the process, and then gradually master the core data module and custom functions. With the accurate data of Baidu Mobile Statistics, they can optimize the mobile end operation strategy and improve the user operation effect. As long as you practice more, you can skillfully use tools to achieve data-driven refined operations.