How to do spider crawling query? Full sharing of practical operation steps

For website operators and SEO practitioners, the crawling state of search engine spiders is directly related to page indexing and traffic acquisition, and spider crawling query is the core means to master this state. Many novices are confused about the operation process, tool selection and result analysis of spider crawling query. This article will share the practical methods of spider crawling query in an all-round way from preliminary preparation, platform operation, result interpretation to optimization landing, to help you quickly master this skill and provide data support for website SEO optimization.

What preparations should be done before the spider crawls the query?

before the official spider crawl query, make preparations to make the follow-up operation smoother and avoid affecting the accuracy of the query results due to basic problems.

1, complete the website platform verification

whether it is Baidu search resource platform or Google search console, it is necessary to complete the website ownership verification before carrying out spider crawling query. Usually, it can be completed in three ways: HTML file upload, HTML tag verification, and DNS parsing verification. After the verification is successful, the spider crawling data permission provided by the platform can be obtained to ensure the legitimacy of the query operation and the accuracy of the data.

2, clear query core requirements

clear specific needs before the spider crawls the query, such as troubleshooting the reason why a specific page is not included, or understanding the overall frequency of spider crawling on the whole site, or checking whether there is an abnormal error during the crawling process. Different needs correspond to different query entrances and analysis directions. Clear requirements in advance can avoid blind operation in the query process and improve efficiency.

2, mainstream platform spider crawl query how to operate?

current mainstream search engines provide official webmaster platforms, these platforms are the core channels to carry out spider crawling queries, the following Baidu and Google as an example to explain the specific steps.

1, Baidu search resource platform operation

log in to Baidu search resource platform, find the crawl and include section in the left menu bar, and select the spider crawl query entrance. Enter the page URL to be detected on the query page, and click the query button to get the spider crawl record of the page, including crawl time, crawl status code, crawl IP and crawl time. At the same time, you can also view the daily, weekly and monthly data of spider crawl on the whole site in the crawl frequency statistics to understand the spider's access law.

2, Google Search Console

enter the Google search console, select the coverage option in the index section of the left menu bar to see the overall situation of spider crawling. To carry out spider crawling query for a single page, you can use the URL check tool. After entering the target URL, the platform will simulate the spider crawling page and return the crawling status, whether it can be indexed and the specific error information during the crawling process to help the operator to accurately locate the problem.

three, spider crawl query results how to analyze?

complete the spider crawl query, accurate analysis of the results is the core link, only to understand the meaning behind the data, in order to provide an effective basis for website optimization.

1, the interpretation of the capture status code

the status code in the spider crawl query result is a key indicator, the 200 status code indicates that the spider successfully crawls the page, which is a normal state; the 404 status code indicates that the page does not exist, and it is necessary to check whether the page is deleted or whether the URL is wrong; the 500 status code indicates that the internal error of the server needs to be checked by the server operation and maintenance personnel; the 301 or 302 status code indicates the page jump, and it is necessary to confirm whether the jump setting is reasonable to avoid affecting the spider's crawl efficiency.

2, capture frequency and path analysis

the crawl frequency data obtained by the spider crawl query, can understand the degree of attention of the search engine to the website, if the crawl frequency continues to decrease, it may be that the quality of the website content decreases or there are illegal operations. At the same time analyze the crawl path of the spider, can find whether the website navigation structure is reasonable, if the spider frequently crawls low-value pages, it is necessary to adjust the internal link layout of the website to guide the spider to crawl the core content page.

4. How to optimize after the spider crawls the query?

based on the results of spider crawling query analysis, targeted optimization and adjustment can effectively improve spider crawling efficiency and page inclusion effect.

1, optimization

if the spider crawl query found a large number of 404 pages, the need to submit a dead chain to the search engine in a timely manner, while setting 404 friendly pages on the website, guide the spider and the user to visit other valid pages; if the server error class status code, the need to prioritize the investigation server stability, optimize the server configuration, to ensure that the spider can normally visit the site; if the jump status code is abnormal, the jump rules need to be adjusted to avoid unlimited jump or jump path is too long.

2, improve the frequency of capture optimization

if the spider crawl query shows that the crawl frequency is low, it is necessary to start from the content level, regularly update high-quality and original content to meet the needs of users and search engines; at the same time optimize the internal link structure of the website, build a clear navigation system, so that spiders can more smoothly crawl the whole site page; also by submitting the sitemap map, guide the spider to quickly discover new pages and improve the crawl coverage.

To sum up, spider crawling query is the core link in website SEO optimization, from pre-preparation, platform operation to result analysis and optimization landing, forming a complete set of operation process. Through spider crawling query can accurately grasp the crawling status of search engines, timely find the problems existing in the website, carry out targeted optimization and adjustment, so as to improve the efficiency of page inclusion, lay the foundation for the website to obtain more search engine traffic, and help the website SEO performance steadily improve.