What should I do if Baidu spiders are not included? FAQ Solutions

for website operators, the crawling and inclusion of Baidu spiders is directly related to the website's traffic exposure and content value conversion. Many practitioners will encounter the dilemma of not being included by Baidu for a long time after the content is released, which will not only affect the efficiency of content dissemination, but also hit operational confidence. This article will focus on the common scenarios that Baidu spiders do not include, disassemble and troubleshoot the direction and solutions, and provide practical solutions for everyone from crawling monitoring, content optimization to active submission.

, how to check Baidu spider crawl abnormal?

Baidu spider crawl is included in the premise, if the content is not included, first to confirm whether Baidu spider crawl the target page normally, this step is the basis for subsequent optimization.

1 View server access logs

server log is the core basis for monitoring Baidu spider's crawling status. Operators can view Baidu spider's access time, crawl page, return status code and other information through the Baiduspider logo in the log. If there is no Baidu spider's access record in the log, it means that the page has not been found by Baidu spider; if 404, 503 and other error codes are returned, it means that there is a server or page abnormality during the crawling process.

2, using Baidu search resource platform

the crawling diagnostic tool of Baidu search resource platform, you can directly submit the target page URL, simulate the crawling process of Baidu spider, and get real-time crawling results. The tool will feed back whether the page can be crawled normally, whether the content is complete, and whether there are robot protocol restrictions, etc., to help quickly locate the specific reasons for Baidu spider's crawling failure.

What are the core obstacles that Baidu spiders do not include?

exclude the crawl abnormality, if Baidu spider has crawled the page but not included, you need to analyze the content itself or whether the page settings hinder Baidu spider included problems.

1, content originality and insufficient value

Baidu spider has a strict judgment on the originality and practical value of the content. If the content has a large area of plagiarism, splicing, or the information is old and not new, Baidu spider will determine its lack of inclusion value and then give up inclusion. Even if the page is grabbed, it cannot enter Baidu's effective inclusion library, and naturally cannot be displayed in the search results.

2, page structure and technical limitations

some pages have problems such as excessive JS rendering, too much Flash content, and too slow page loading, which will cause Baidu spiders to fail to parse the page content normally. In addition, technical problems such as wrong robots protocol settings, page redirection loops, and too many URL dynamic parameters will also make it difficult for Baidu spiders to recognize the uniqueness of the page, which will eventually affect the inclusion results.

three, how to optimize the content to attract Baidu spider included?

after solving the crawling and technical problems, optimizing the content itself is the key to enhance the willingness of Baidu spider to include, and high-quality content is the core competitiveness recognized by Baidu spider.

1, create original high-value content

operators need to produce original content around user requests, combining industry hotspots and user pain points to output in-depth analysis, practical tutorials or exclusive information. This kind of content can not only meet user requests, but also improve Baidu spiders' overall evaluation of website content and increase the probability of being prioritized. At the same time, pay attention to the clear content layout and clear paragraphs, which is convenient for Baidu spiders to quickly extract core information.

2, optimize page keyword layout

reasonable keyword layout can help Baidu spider more accurately identify the page theme, operators can be in the page title, the beginning of the text, subheadings and other positions naturally into the core keywords, while matching the relevant long tail keywords, rich page theme dimension. But to avoid keyword stuffing, otherwise it will be judged as illegal operation Baidu spider, but affect the inclusion.

four, how to actively guide Baidu spider included page?

In addition to passively waiting for Baidu spider to discover the page, the operator can also guide Baidu spider to discover and crawl newly released content faster and shorten the collection cycle through active operation.

1, submit URL to Baidu search resource platform

Baidu search resource platform provides manual submission and automatic submission of two ways, manual submission for new pages or important content of the fast push, each time you can submit a certain number of URLs; automatic submission through the configuration code, to achieve automatic notification after the release of the page Baidu spider, Baidu spider to improve the efficiency of finding new content.

2, optimize the internal link structure of the website

reasonable internal links can build clear website navigation and help Baidu spiders crawl more pages along the link. Operators can add entry links for new content on pages with high traffic such as homepage and column pages, or set anchor text links in relevant articles to guide Baidu spiders to jump from included pages to new pages and improve the probability of crawling new pages.

sum up, to solve the problem of Baidu spider not being included, we need to start from crawling investigation, obstacle cracking, content optimization to active guidance. First confirm the crawling status of Baidu spider through logs and tools, and then solve technical or content-level obstacles. At the same time, combine active submission and internal chain optimization to improve the crawling efficiency of Baidu spider. As long as you follow Baidu spider's crawling rules and continue to produce high-quality content, you can gradually improve the overall indexing effect of the website and lay the foundation for website traffic growth.