What should I pay attention to when buying a domain name? Comprehensive sharing of novice pit avoidance skills

for newbies who want to build a website and lay out an online brand, buying a domain name is the key first step to start an online layout, but many people are prone to stepping on various traps in domain name selection, transaction and maintenance due to lack of experience. Either choose a domain name that is not conducive to promotion, or encounter transaction risks. This article will start from the whole process of buying a domain name, share practical pit avoidance skills, and help newbies successfully complete the domain name purchase, laying a good foundation for subsequent online development.

What should be done before buying a domain name?

many newbies buy domain names too casually, only by preference choice, resulting in subsequent brand promotion, user memory difficulty greatly increased, so the positioning planning before buying domain names is crucial.

1, fit the brand or business positioning

buy domain name should be preferred with their own brand name, core business highly matching domain name, such as beauty brand can contain brand name or beauty related keywords, so that users can quickly see the domain name associated with the brand, reduce memory costs, but also more conducive to search engine inclusion. Avoid choosing too uncommon, unrelated to business domain name, otherwise it will increase the difficulty of later promotion.

2, control domain name length and complexity

try to choose a short domain name when buying a domain name, the character length is controlled within 10 best, while avoiding the use of complex combinations, such as mixing multiple symbols, uncommon English words or polyphonic words. Simple and easy to remember domain names allow users to quickly enter when needed, improve the returning rate, too long and complex domain names are not only easy to enter wrong, but also difficult to impress users.

How to choose a regular trading platform to buy a domain name?

buy domain name platform selection is directly related to transaction security and follow-up service quality, novice is easily attracted by the low price of niche platforms, and then encounter the risk of domain name being intercepted and unable to transfer.

1, priority to choose the leading well-known platform

buy a domain name to give priority to the well-known domain name trading platform in the industry, such platforms have perfect trading rules, fund custody mechanism and after-sales services, can effectively protect the rights and interests of both parties to the transaction. For example, Alibaba Cloud, Tencent Cloud and other large platforms can not only provide domain name registration, trading services, but also provide one-stop services such as hosting and filing. Follow-up maintenance is also more worry-free.

2, check platform qualification and word-of-mouth

If you choose a niche platform to buy a domain name, you should check the formal qualifications of the platform in advance to see if there is a MIIT record and relevant business license, and check the user's evaluation of the platform through search engines and industry forums, focusing on whether there are transaction disputes, domain names cannot be transferred, and no one handles after sales. Negative feedback, avoid choosing a platform with poor reputation and incomplete qualifications.

What details should be checked when buying a domain name?

determine the domain name and platform, the details before buying the domain name can effectively avoid hidden risks and avoid buying problematic domain names.

1, check the history of the domain name

buy a domain name, check whether the domain name has a bad history through the domain name history query tool, such as whether it has been punished by search engines, whether it has been used for illegal and illegal business, whether there have been garbage external chain records, etc. If the domain name has a bad history, even if the price is low, do not buy it, otherwise it will directly affect the search engine ranking of subsequent websites, and even cause the website to fail to be included normally.

2 Confirm the ownership and status of the domain name

buy a domain name to confirm whether the ownership of the domain name is clear, whether the seller is the legal owner of the domain name, and check the status of the domain name, whether it is in an abnormal state such as mortgage, dispute, expiration and redemption period. You can check the registrant of the domain name, registration time, expiration time and other information through the domain name whois information to ensure that the domain name status is normal and the ownership is clear before trading.

3, check the suitability of the domain name suffix

not only pay attention to the mainstream .com suffix when buying a domain name, but also choose the appropriate suffix according to the type of business, such as domestic enterprises can choose the .cn suffix, government entities choose the .gov.cn suffix, and public welfare organizations choose the .org suffix. Appropriate suffixes can enhance the authority of the domain name, and are more in line with users' cognition of different types of websites. At the same time, avoid choosing too cold suffixes, otherwise users may mistake it for irregular websites.

What long-term maintenance should be done after buying a domain name?

many newbies think that buying a domain name to complete the transaction is all right, ignoring the follow-up maintenance work, resulting in the loss of domain name expiration, malicious transfer and other issues, so long-term maintenance after buying a domain name is equally important.

1, set expiration reminders and automatic renewal

buy a domain name to record the expiration time of the domain name, set an expiration reminder on the platform, and turn on the automatic renewal function to avoid the domain name expiration due to forgetting to renew. After the domain name expires, it will enter the redemption period and deletion period, not only need to pay high redemption fees, but also may be squatted by others, and the previous brand promotion investment will also be in vain.

2, do a good job in the protection of domain name information

buy a domain name to open the domain name whois information protection function, to avoid personal or corporate contact information, address and other information is disclosed, reduce email spam, harassing phone harassment, but also reduce the risk of malicious targeting of the domain name. In addition, to properly keep the domain name management account and password, regularly change the password, to avoid account theft resulting in the malicious transfer of the domain name.

To sum up, buying a domain name is a key link for beginners to layout online. From the early positioning planning, platform selection, to the detailed verification of transactions, to the follow-up long-term maintenance, each link has traps that need to be avoided. As long as beginners follow these skills, they can buy a domain name that fits their needs and is safe and reliable, laying a solid foundation for brand online promotion and website operation, and avoiding the impact of domain name problems on the overall online layout progress.