Can the domain name be retrieved after being registered? Correct operation is crucial

in the brand operation and network layout, the domain name is an important link between users and brands. Once the favorite or being used domain name is squatted, it will not only disrupt the online promotion rhythm of the brand, but also cause brand infringement, traffic loss and other problems. Many domain name holders are often at a loss when encountering domain name squatting, and do not know what way to retrieve it. This article will analyze the correct response methods in detail from the verification, retrieval path, and preventive measures after the domain name is squatted, and help everyone solve the problems caused by the domain name being squatted efficiently.

What checks should be done first after the domain name is registered?

found that the domain name was registered, don't rush to blindly appeal, do a good job of early verification can greatly improve the success rate of subsequent retrieval, to avoid useless work.

1 Verify cybersquatters and domain name status

can obtain the registration information, contact information, and registration time, expiration time, and resolution status of the domain name of the cybersquatters through the WHOIS query tool. If the cybersquatters are professional domain name investors, they may resell the domain name at a high price; if the cybersquatters are peers or counterfeit brand subjects, there is a high probability of malicious infringement intentions, and different cybersquatters correspond to different coping strategies.

2, organize their own domain name ownership evidence

collect evidence that can prove that the domain name is related to its own brand or business, including brand trademark registration certificate, past use records of the domain name, brand promotional materials, and user awareness of the domain name. These evidences are the core basis for subsequent recovery of the domain name by arbitration, appeal, etc. The more sufficient it is, the better the chance of recovery.

What are the recovery paths after the domain name is registered?

According to the scene of the domain name being squatted and the situation of the squatter, different paths such as negotiation, arbitration or legal proceedings can be selected, and each path has its scope of application and operation points.

1, negotiate the purchase directly with the squatters

if the domain name is squatted is the business conduct of ordinary investors, and they have a certain budget, you can try to contact the squatter through WHOIS information or the domain name trading platform to negotiate the purchase. When negotiating, you must clarify your own psychological price to avoid being overpriced. At the same time, you must complete the transaction through the regular trading platform to ensure the security of funds and domain name transfer, and prevent the situation of not getting the domain name after payment.

2, appeal through the domain name arbitration platform

If the domain name is registered as a malicious cybersquatting, such as the cybersquatter using a domain name that is highly similar to his own brand, or the cybersquatting is not actually used but just hoarding for profit, you can submit a complaint to an ICANN-recognized domain name arbitration platform such as the Asian Domain Name Dispute Resolution Center. Complete ownership evidence and proof of malicious cybersquatting are required when appealing. The arbitration result will generally be issued within 1-2 months. After success, the domain name will be transferred to the name of the complaining party.

3. Submit a complaint to the domain name registrar

some domain name registrars have their own dispute handling mechanism. If the domain name is still within the valid period of the registrar's dispute handling after being cybersquatted, they can directly submit a complaint to the registrar. The registrar will review the evidence provided by both parties. If it is determined that the cybersquatting is established, it will directly transfer the domain name to the original right holder. This method is shorter and more efficient than the arbitration process.

How to reduce the subsequent impact after the domain name is registered?

in the process of retrieving the domain name to be squatted, it can reduce the loss of brand and user traffic and avoid further expansion of the problem.

1, timely inform users of domain name changes

if the domain name being squatted is in use, through the official account, Weibo, SMS notification, etc., to inform the user of the situation of the domain name being squatted, and guide the user to switch to the alternate domain name or other officially designated access channels to prevent users from mistakenly entering the squatter to build a counterfeit website, causing property damage or brand trust crisis.

2, build brand domain name protection matrix

take this opportunity to register the suffix domain name, pinyin domain name, homophonic domain name, etc. related to the main domain name to build a complete domain name protection matrix. For example, the main domain name is a .com suffix, which can synchronously register .cn, .net, .top and other common suffixes to avoid subsequent domain name squatting. At the same time, it can also protect the online entrance of the brand in an all-round way.

four, how to avoid the situation of the domain name being squatted again?

the loss caused by cybersquatting is often irreversible, and taking preventive measures is a long-term solution to reduce the occurrence of such problems from the root cause.

1, early registration and renewal of core domain name

for the domain name directly related to the brand and core business, it is necessary to register in advance, and choose a longer renewal cycle to avoid the domain name being squatted due to forgetting to renew. At the same time, the domain name expiration reminder function is turned on, and the registrar will generally notify the renewal fee in advance through emails, text messages, etc. One more layer of protection can reduce the risk of the domain name being squatted.

2, registered brand-related defensive domain names

in addition to the core domain name, but also register the brand's pinyin, English abbreviation, homophonic, misspelled and other related domain names, as well as different suffixes of the domain name, to prevent squatters from using similar domain names to confuse user cognition. For example, the brand name "Yunfan" can register yunfan.com, yunfan.cn, yunfan.net, etc., but also register yunfanjituan.com and other domain names related to brand extension business to build a comprehensive domain name protection network.

To sum up, when encountering a domain name being cybersquatted, first check the cybersquatting information and organize the evidence, then choose the recovery path such as negotiation, arbitration or complaint according to the cybersquatting scene, and synchronously control the follow-up impact, and finally do a good job of prevention by registering in advance and building a protection matrix. The whole process needs to be rational and operated according to the process, so as to efficiently solve the problem of the domain name being cybersquatted and protect the online core entrance of the brand.